Software Applications
Technology Excellence
Crafting cutting-edge tech marvels, our engineering team delivers bespoke solutions from strategy to campaign delivery exclusively for the creative agencies.
Improve productivity
With the right martech in place, you can deliver work to your clients more efficiently and effectively
Asset performance
Make sure you have the capacity to store and share large film and design files internally and with your clients
Future-proofing
Implementing a bespoke IT plan to make sure that your firm is reliable and efficient for your clients
Hybrid Workplace
Making sure that staff have access to designs and files wherever they are, ready to deliver to the client on time
Securing data
Championing Collaborative Brilliance: Dedicated to Ensuring the Security of Teamwork and Uninterrupted Progress Across the Entirety of Your Project Journey.
Tech Trends
Evaluating latest technology trends and developing bespoke IT strategies in line with the construction sector ensuring your business remains future safe.
#Reasons
Why Us
Simple reasons why businesses choose us over other IT support providers in London.
Managed IT Services
Tailored IT solutions for PR, marketing, and advertising agencies, ensuring seamless operations, tech support, and cybersecurity to elevate efficiency in the fast-paced industry.
Professional Services
Specialised industry expertise offering strategic guidance and advanced solutions, enhancing the precision and efficiency of PR, marketing, and advertising efforts for optimal client impact.
Managed Cloud Services
Propel marketing and advertising workflows with secure, scalable cloud solutions, fostering efficient collaboration, data management, and campaign delivery while ensuring flexibility in a rapidly evolving digital landscape.
Cyber Security Services
Safeguard sensitive client data and brand reputation through advanced cybersecurity, ensuring resilience against digital threats in the dynamic marketing, PR, and advertising environment.
Communication and Collaboration
Elevate teamwork across agencies with cutting-edge communication tools, fostering creative synergy, seamless collaboration, and real-time client engagement, driving campaign success and client satisfaction.What our clients say about us?
I've been lucky enough to work with Lyon Managed Services for a few years now. Amin and the team always offer amazing customer service, fast response times and plenty of patience when dealing with whatever kind of query I may have.
Over the last eight years they have provided all the needs of our expanding business, here in the UK and as well as in two overseas locations, in a very seamless and professional manner. Many a times they have very professionally and competently dealt with some very complex issues involving our virtual setup, Refinitive and Reuters platforms. We are always impressed by the depth of knowledge of their staff but especially the knowledge and experience of their founding partners whom are always promptly available.
I'd like to thank all at Lyon for your work this year- if you'd told me 12 months ago that the entire office would be working remotely, I don't think I'd have believed it would have been possible, let alone relatively smooth and productive. So thank you for moving so swiftly to get us set up in March, and the support ever since. Please do pass on my thanks to Tom and the rest of the team.
It was obvious that we didn’t have the flexibility and reliability that was needed from an IT perspective to operate our business. Having grown to 70 users over the past couple of years we were left in a position to outsource our IT to a company that fully understood our requirements and provided us with the right tools to not to worry about IT. Lyon came recommended by our office manager and since then we’ve never looked back.
One of our biggest issues over time has been growth. It’s a nice problem to have but not when the IT setup can’t cope with the speed of growth. We were struggling and to be fair to our ex IT supplier they weren’t quite sure how to deal with it. Thankfully through a finance workgroup we were recommended to Lyon whom deal with many other creative firms and after a couple of meetings came on board with us. Since then it’s been a breeze, not only because of their friendly staff but also their approach and dedication to work.
Read our latest articles on technology challenges in the creative industry
FAQ
Technology plays a pivotal role in the dynamic realm of targeted advertising. Advanced data analytics and AI-driven tools enable precise audience segmentation, allowing advertisers to tailor content to specific demographics. Utilising programmatic advertising automates the ad buying process, optimising placements based on real-time data. With the rise of mobile devices, responsive and visually compelling ad formats enhance user engagement. Moreover, leveraging blockchain ensures transparency and accountability in ad transactions. In essence, embracing cutting-edge technology empowers advertisers to navigate the complexities of the digital landscape, delivering impactful, targeted campaigns with measurable ROI.
Marketing technology, or MarTech, is integral to orchestrating seamless cross-channel advertising strategies. Customer Relationship Management (CRM) tools enable a unified view of customer interactions across channels, facilitating personalised and consistent messaging. Implementing a Data Management Platform (DMP) harnesses consumer data to inform targeted advertising across various platforms. Artificial Intelligence (AI) algorithms refine ad placements based on user behaviour, optimising campaign performance. Additionally, Marketing Automation tools streamline workflows, ensuring timely and relevant content delivery. Embracing MarTech, advertisers can create cohesive cross-channel experiences, maximising brand visibility and engagement across diverse platforms.
Immersive technologies, including Augmented Reality (AR) and Virtual Reality (VR), offer unprecedented opportunities for advertising agencies to captivate audiences. AR enhances print and digital ads, allowing consumers to interact with products in their real environment. VR creates immersive brand experiences, transporting users to virtual worlds for a deeper engagement. Integrating Interactive Content, such as quizzes or 360-degree videos, enhances user participation. Leveraging User-generated Content (UGC) in campaigns fosters authenticity and community involvement. Embracing these immersive technologies empowers advertising agencies to go beyond traditional boundaries, creating memorable and interactive brand experiences that resonate with modern consumers.
Marketing Automation streamlines and enhances personalised content delivery by leveraging customer data and behavior insights. Automation tools segment audiences, ensuring tailored messaging to specific demographics. Through email marketing automation, drip campaigns nurture leads with targeted content at each stage of the buyer's journey. Integrating Customer Relationship Management (CRM) systems enables a holistic view of customer interactions, enhancing personalisation. Automation fosters efficiency, allowing marketers to focus on strategy while ensuring consistent, personalised engagement across channels.
Artificial Intelligence (AI) transforms data analysis in marketing, providing actionable insights for strategy optimisation. Machine Learning algorithms process vast datasets, identifying trends, preferences, and predicting consumer behavior. AI-powered analytics tools deliver real-time data, enabling agile decision-making. Chatbots powered by AI enhance customer interactions, offering personalised assistance and gathering valuable data. Predictive analytics powered by AI guides marketers in forecasting trends and adjusting campaigns dynamically. Embracing AI empowers marketers to leverage data-driven intelligence, enhance customer experiences, and stay ahead in a competitive landscape.
Omnichannel marketing poses challenges, but technology offers solutions for cohesive customer experiences. Marketing Cloud platforms centralise data, ensuring a unified customer view across channels. Customer Data Platforms (CDPs) enhance data integration, allowing for consistent messaging. Implementing Cross-Channel Marketing Automation optimises content delivery and engagement. Mobile optimisation ensures a seamless experience across devices. Social Media Management tools maintain brand consistency. Embracing technology in omnichannel strategies ensures that marketing teams deliver cohesive, personalised experiences, fostering customer loyalty and satisfaction.
Social Media Management tools are pivotal for PR professionals to navigate the digital landscape. These tools facilitate content scheduling, monitoring brand mentions, and engaging with audiences across platforms. Utilising analytics features, PR teams can measure the impact of campaigns, track sentiment, and adjust strategies in real-time. Integrating these tools with Customer Relationship Management (CRM) systems enhances audience segmentation and personalised outreach. By embracing Social Media Management tools, PR practitioners can foster brand visibility, manage reputation, and ensure impactful communication in the ever-evolving social sphere.
Public Relations professionals enhance cybersecurity by implementing encryption protocols, secure communication channels, and regular employee training on cyber threats. This multi-layered approach mitigates the risk of data breaches, safeguarding sensitive client information from unauthorised access. PR teams must also conduct regular security audits, ensuring the integrity of digital communication platforms and implementing advanced threat detection systems. By prioritising cybersecurity, PR agencies instil trust, maintain client confidence, and uphold industry standards for data protection.
GDPR compliance profoundly influences PR practices, requiring stringent measures for lawful processing of personal data. PR professionals must obtain explicit consent for data processing, clearly communicate data usage intentions, and provide transparent opt-out mechanisms in communication campaigns. Implementing data protection impact assessments ensures comprehensive compliance. PR teams should regularly update privacy policies, conduct staff training on GDPR principles, and appoint a Data Protection Officer. By aligning PR strategies with GDPR, agencies not only uphold data privacy standards but also foster trust and credibility with clients and stakeholders.
Managed IT Services
Tailored IT solutions for PR, marketing, and advertising agencies, ensuring seamless operations, tech support, and cybersecurity to elevate efficiency in the fast-paced industry.
Read More
Professional Services
Specialised industry expertise offering strategic guidance and advanced solutions, enhancing the precision and efficiency of PR, marketing, and advertising efforts for optimal client impact.
Read More
Managed Cloud Services
Propel marketing and advertising workflows with secure, scalable cloud solutions, fostering efficient collaboration, data management, and campaign delivery while ensuring flexibility in a rapidly evolving digital landscape.
Read More
Cyber Security Services
Safeguard sensitive client data and brand reputation through advanced cybersecurity, ensuring resilience against digital threats in the dynamic marketing, PR, and advertising environment.
Read More
Communication and Collaboration
Elevate teamwork across agencies with cutting-edge communication tools, fostering creative synergy, seamless collaboration, and real-time client engagement, driving campaign success and client satisfaction.
Read More
